Alchera story began in a small workshop in 1963. In 1975, when the first store opened, it was first grown in Turkey, then abroad the company became corporated under the name of Inanc Giyim in 1983 . When it came to 2001, the Alchera brand was born, which would direct the Turkish dressy sector in the near future.
Alchera, which means 'Dream Time', while symbolizes the goal of being a step ahead and the love of unlimited creation; the richness of collections, brand goal and story come to life on the logo symbolizied with the bridge between Asia and Europe.
Reflecting over 50 years of sector experience in every detail of its collections, from design to fabrics, from handicraft details to embroidery, Alchera now directs the dressy sector with more than 300 models designed every season in 27 countries and at many points in Turkey.
Aiming to reflect the excellence and difference of each piece in its collections with its customer-oriented design concept, Alchera works with the R & D team and the P&D team of designers and engineers within his own design and production processes.